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  • Writer's pictureSusan Pitts

My New Journey: Empowering Small Businesses Through Strategic Marketing & Growth

Portrait of Just Sue Creative owner Sue Pitts

Welcome to my blog! I’m Sue Pitts, the owner of Just Sue Creative, based in the Council Bluffs and Omaha metro area, and I’m thrilled to share this space with you. Over the years, I’ve dedicated myself to helping small businesses like yours grow and thrive. With more than 20 years of experience working alongside entrepreneurs, I’ve seen firsthand the unique challenges you face. My goal here isn’t just to guide you through your marketing journey but to help you understand your own business at a deeper level, so you can build a solid foundation for long-term success.


I know you’re here for the actionable tips (and trust me, there will be plenty!), but first, I need to lay the groundwork. This blog isn’t just another place for cookie-cutter marketing advice. I’m here to help you truly understand how digital strategies like website design, SEO, branding, and content creation can work together to grow your business.

But before we dive into all that, let me give you a sneak peek at what’s coming up. I’ll be breaking down complex topics into simple, actionable steps that you can put into practice right away. Whether you’re just starting out or looking to refine your approach, this blog will be your go-to resource for real, practical advice.

Here’s what you can expect:


  • Website Design Tips: Learn how to make your website work for you by converting visitors into loyal customers.

  • SEO Strategies: Get simple, effective ways to improve your visibility online and ensure your customers can find you.

  • Content Creation: Discover how to create compelling content that speaks to your audience and drives engagement.

  • Branding Insights: I’ll show you how to build a brand that not only stands out but connects with your ideal customers.

  • Marketing Campaigns: I’ll share practical advice on how to create and execute campaigns that deliver real results without wasting time or resources.


Each post will give you not just tips but a deeper understanding of why these strategies work. My goal is to empower you with the knowledge and confidence to take control of your digital efforts and grow your business strategically.


Now that you know what’s coming, let’s dive into why I’m the right person to guide you through it all and how my journey led me to help businesses just like yours.


My Time with the SBDC: A Foundation of Support

Before I launched Just Sue Creative, I spent years working with the Small Business Development Center (SBDC), and those years were pivotal in shaping my approach to helping businesses like yours. As a business advisor at the SBDC, I worked one-on-one with thousands of entrepreneurs and small business owners in Southwest Iowa,  helping them with everything from business planning to marketing strategies. I loved every minute of it because I got to help passionate business owners overcome obstacles and turn their dreams into reality.

Through my time at the SBDC, I learned that running a business isn’t just about having a great idea or a solid marketing strategy—it’s about truly understanding your products, services, and audience. And it’s about aligning every part of your business with your goals for growth. That’s the foundation I want to help you build.


My Dedication to Your Business Growth


When I founded Just Sue Creative, it wasn’t just to offer marketing services. I wanted to work with small businesses like yours on a deeper level. I’m passionate about partnering with you to truly understand your business—what drives you, what makes your products or services unique, and what your long-term goals are. Together, we can take that understanding and create strategies that will help your business grow, not just today, but for the long haul.

I know how overwhelming it can be to juggle all the moving parts of running a business. As a new small business owner myself, I’m just beginning to fully understand the challenges that come with it. That’s why I’m here to help take some of that weight off your shoulders. Together, we’ll clarify your vision, streamline your approach, and focus on what will drive real results for your business.


More Than Just Digital Solutions


What sets Just Sue Creative apart is that I don’t offer one-size-fits-all solutions. I partner with you to build a customized strategy that works for your specific business across all key areas—whether it’s website design, SEO, branding, content creation, or marketing. Whether you’re in Council Bluffs, Omaha, Southwest Iowa, or anywhere else, we’ll dive into who your target audience is, what makes your business unique, and how we can align your efforts with your overall business goals.

Your digital presence is just one piece of the puzzle. I’m here to help you connect the dots—whether that means refining your product offerings, enhancing your branding, designing a website that converts, or creating content that resonates with your audience. We’ll build your business from the ground up, with every piece working together to create sustainable growth and long-term success.


Transparent Strategy That Empowers You



One thing I’m passionate about is ensuring you understand not just your marketing, but every strategy we implement to grow your business. I don’t believe in leaving you in the dark—I want you to feel empowered and confident in the decisions we make together across all aspects of your digital strategy.


When we work together, I’ll make sure you always know:

  • What strategies we’re using to develop your brand, website, and content.

  • Why certain tactics are key to reaching your business goals, whether it’s through SEO, branding, or online marketing.

  • How these strategies will help you grow, so you can see real, measurable results across your entire digital presence.


By helping you understand the “why” behind every effort, I’m not just delivering results—I’m giving you the tools to continue growing, adapting, and improving as your business evolves.





I’m excited to embark on this new journey with you. This blog will be a space where you can find the tools, tips, and strategies to help you understand your business better and take actionable steps toward growth. Whether you’re in Council Bluffs, Omaha, Southwest Iowa, or beyond, I’m here to help guide you every step of the way.

I invite you to follow along, share your thoughts, and let me know what topics would be most helpful for you. Together, we’ll build your business, one smart strategy at a time.

 

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